A New Look for Claremore!

It’s been an exciting week in our little town. South Carolina-based firm Arnett Muldrow & Associates has been in Claremore all week, attending community roundtables with our citizens. Several folks attended the meetings and told the company what’s working in Claremore, and what’s not. The goal of Arnett Muldrow is this: “Every week, our teams go out into communities all across the country. We get to see what is and isn’t working on the ground, first hand.” Their mission is to enter small towns like ours, reenergize the city and its people, and restore vitality to historic downtown areas.

Numerous workshops were held all week at Northeast Technology Center, with topics such as Business & Industry, Tourism, Leadership and Merchants. The high turnout and enthusiasm shows that Claremore is ready for some big changes, which were revealed tonight at the Community Brand Unveiling at the Centennial Center. If you were unable to attend, you can watch the presentation in full HERE.



Claremore has a new brand statement:

We are Claremore, Oklahoma. Named for a towering and enlightened Chief, Claremore holds stories of the Osage, the Cherokee and the Cowboy alike. We have tales of the mighty railroad, the relaxation of the radium baths, and the romance of American’s Greatest Road, Route 66.

But it becomes clear that we have more to share.

Our storytellers like Will Rogers and Lynn Riggs shared our humor with the world, and made everyone fall in love with Oklahoma, our home.

And we are still telling the world about Claremore, from our global manufacturing to our cutting edge innovation being fostered on the campus of Rogers State University.

We are a community of Museums, from the Will Rogers Museum adorning the hill, to the turrets of Belvedere Mansion, from the stories of the Claremore Museum of History to the amazing collection at the JM Davis Arms Museum.

But it will become clear that we have more for you to explore. 

From the Claremore Expo Center to the Robson Performing Arts Center, culture thrives here.

From our lake to our parks to our mountain bike paths, Claremore gives you more time to enjoy your home.

We celebrate our historic downtown full of warm offerings and old-fashioned finds. From unique boutiques to rare antiques, from delicious diners to tasty tea rooms, Claremore truly has a vibrant heart.

But it’s clear we have more for you to enjoy. 

We are home to unique events & exciting athletics. We are a place that still knows what communities are, where we treat neighbors like family, and visitors like neighbors.

We invite you to discover the place we call home.

We are Claremore.

We are on the right track and we’re not sitting still. We are moving forward, working together, and doing more to craft a bright future for our community.


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  1. rebranding really needs to be relooked. from the reaction on FB from the people FROM Claremore. they really don’t like it and have better ideas about what Claremore is like. at least better than someone from South Carolina.

  2. I personally emailed Mayor and City Manager with no reply. It’s all about the money, not how the citizens feel! I bet CM’s buddy made a pretty penny on this one.

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