Passion for Your Business

Do you remember how exciting it is to start a new business? Those first few months or years were full of adrenaline and excitement. Then reality hits – bills, customers, suppliers, lack of cash flow, marketing, etc. Those things have a way of sucking the life out of a small business. However, a true entrepreneur can stay focused on the prize ahead.


What do you do if you’ve lost the passion for your business or product? Can you get it back? Of course you can, but you may need to change your way of thinking. Here’s a few tips to spark your passion:

1. Remember your first date with that special someone? You probably tried hard to look your best, be on time, smile, laugh and go the extra mile. Courting your customers is much like that. Your goal is to hit a home run for your customers every time. This can be accomplished through faster turnaround time, being nicer on the phone, and greeting them when you see them. Everyone likes to feel special, so come up with ways to treat your customers like you did on the first date. One great way to make them feel special is with a hand-written thank you note.

2. Surround yourself with people who have passion for the business. Let your people be the fuel for your fire. Quit trying to do everything yourself and realize that a successful business has a team of people. If you have specifics about how a job should be done, communicate your message clearly and then step out of the way and let the team players work their own magic.

3. Look at the big picture – your industry. Don’t get bogged down in paperwork and minor details, but instead, take a step back to scan the horizon of the industry you fell in love with long ago. Also, look at the big picture of your business. You’re not an employee in the organization, but instead you are navigating the ship, setting the course and in charge of watching out for icebergs. Going back to point #2, let the team do their part.

So step back and put on a fresh point of view. Just like a marriage, running a small business takes constant upkeep, but the results can be very satisfying.

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